ANONYMOUS BRAND
11.09.2023
SCALING A GLOBAL DIGITAL SHELF ON AMAZON
ECOMMERCE MANAGEMENT
THE OVERVIEW
Amazon vendor needed our support regarding the operational management of their digital shelf in United States. The client’s assortment consisted of over 1,000 plus product listings. Due to this large portfolio, the client was paying high operational costs to maintain their digital shelf with time-consuming manual processes. This overwhelming workload negatively affected content quality and complicated the process of tracking product listings.
THE GOAL
CREATING UNIFIED, HIGH-QUALITY CONTENT ACROSS THE CLIENT'S GLOBAL DIGITAL SHELF.
First-class content on Amazon is crucial for driving conversion rates and sales growth. It promotes brand trust through consistency and increases advertising efficiency. To achieve a smoother and more effective digital shelf process, we took a powerful two-pronged approach.
THE APPROACH
IDENTIFYING AREAS FOR IMPROVEMENT.
First, we conducted an analysis of the client’s existing systems and processes to identify areas that could be improved, replaced or automated. Using the client’s needs and current process as a basis to compare product experience management tools, we then implemented the most effective tool for a streamlined product launch process.
THE SOLUTION
WE CREATED A GUIDE TO STREAMLINE CONTENT PRODUCTION.
Finally, we outlined a new, unified content guide that could easily be scaled across all brands, markets. The guide was focused on producing high-converting Amazon content which would be highly relevant to both the brand identity and target groups.
THE SOLUTION
-50%
We didn’t just improve the content quality for both visual and SEO copy. We also restructured the product launch process for Amazon and implemented automated tools, resulting in a 50% reduction of the headcount cost needed for product launches.